Virgil Abloh Bringing His Quote Marks to Your Juul in New Collab

OFF-WHITE is working on a collaboration with the e-cigarette brand Juul, according to a report by Mixmag published today, April 1. “I’ve always been interested in how people inhale and exhale,” Abloh told Mixmag, not unrealistically. “I see it as the most primal form of expression. So for me, doing something with Juul was an obvious move.” […]

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